The book was initially published on july 11, 2006, by hyperion. We personally assess every books quality and offer rare, outofprint treasures. Introduction the explosion of electronic commerce has opened the door to socalled\in niteinventoryretailers, such as, net ix, and the itunes music store, which o er an order of magnitude more items than their brickandmortar counterparts 2. The book was listed in the new york times nonfiction best sellers list. We find that the long tail has grown longer over time, with niche books accounting for a larger share of total sales. The long tail is a powerful new force in our economy. We all know that has, by a factor of 100, more books on sale than the standard or even wellstocked bookshop. The long tail explains why the big commercial hit is dead, how businesses can and will generate most of their future revenue from a long tail of niche products, which serve even the rarest customer needs, and what you can do to embrace this. Why the future of business is selling less of more by. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a. The book argues that products in low demand or that have a low sales volume can collectively build a better market share than its.
Marketing for tomorrow, not yesterday by zain raj the long tail by chris. Seen broadly, its clear that the story of the long tail is really about the economics of abundance what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone. For example the head is a high street retailer such as hmv. As independent booksellers since 1875, we pride ourselves on our expertise for every customer and our relationships within our communities. Chris anderson, editorinchief of wired, is the author of the book on how the internet is enabling a new kind of economy based on niche markets. I would recommend this for anyone that has heard about the long tail and would like a quick introduction but isnt ready to invest the time in reading the full book. In entertainment industries such as movies, television, music, and book publishing, a few products and services are wildly successful each year. Thriftbooks sells millions of used books at the lowest everyday prices. The new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue. The long tail of distribution curves is also geting fatter, because customers are going to buy more niche products instead of blockbuster products or bestsellers.
Apr 09, 2014 the long tail theory chris anderson 1. What happens when advances in technology allow many things to be produced for more or less nothing. Why the future of business is selling less of more by anderson, chris and a great selection of related books, art and collectibles available now at. For the first time in history, archives have a business model. The novels of the series were published between the years 2008 and 2015. This is a history of the books i have read or am currently reading. The long tail theory chris anderson linkedin slideshare. In the most important business book since the tipping point, chris anderson.
As another book about a mountainclimbing disaster, into thin air, by jon. The destroyermen series written by author taylor anderson comprises of 10 very successful novels based on the historical fiction genre. Books are freed up by printondemand already a large and profitable service at amazon, movies freed by cheap dvds, old broadcast tv by classics collections, new. Why the future of business is selling less or more, chris anderson. Op zijn blog hebben zo veel mensen een bijdrage geleverd aan dit. Chris anderson born july 9, 1961 is a britishamerican author and entrepreneur. The secret of secrets begins with this premise, then lays down a method by which such awareness may be used for the practical end of a richer and fuller life. When so many people are wasting countless millions on ineffective marketing the long tail is the doorway to a method of marketing products or services that is absolutely free to impplement.
Our analyses suggest that by 2008, niche books account for 36. The first novel of the series was titled into the storm and was published by the roc hardcover publishing house in the year 2008. The long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. In this groundbreaking book, chris anderson shows that the future of business does not lie in hits the highvolume end of a traditional demand curve but in what. Winner of the gerald loeb award for best business book of the year. Ranking films by demand forms a long tailed distribution in which expensive new releases make up the front end and the cheaper backcatalog items constitute the tail. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a tail whose spending. The long tail pdf summary chris anderson 12min blog. While anderson presents a fascinating idea backed by thoughtful if repetitive analysis, many critics questioned just how greatly the niche market will rework our common popular culture. They were dazzlingly white, with long, flexible necksthey were swans. Billy and blaze spread the alarm billy and blaze books, and more on thriftbooks. Andersen the secret of secrets ebook self help books.
Chris andersons most popular book is the long tail. The long tail foresees a marketplace of pixelsize niches. In an era without the constraints of physical shelf space and. His 2004 article the long tail in wired was expanded into a book in 2006, titled, the long tail. He was with the economist for seven years before joining wired magazine in 2001, where he. The ugly duckling fairy tales and other traditional. Uell stanley andersen was a successful selfhelp author in the 1950s and 1960s. In 1994 he joined the economist and in 2004 his the long tail article became the basis for his the long tail. Download it once and read it on your kindle device, pc, phones or tablets. The long tail summary october 2, 2016 april 9, 2019 niklas goeke entrepreneurship 1sentencesummary. We all know that if you want to open a successful restaurant one of the consideration is location. Since broadband wasintroduced in 2001, these impacts have been most prominent. The long tail is an online film distribution service such as amazon. This passage from the long tail, pretty much sums it all up.
The basic observation made by anderson is that the total sale from the long tail of these small titles adds up to an. Ranking films by demand forms a longtailed distribution in which expensive new releases make up the front end and the cheaper backcatalog items constitute the tail. Description book the long tail by chris anderson the new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue. This paper is about the long tail as defined by chris anderson in 2006, its direct implications for. Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. Jul 08, 2008 winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. The long tail ebook by chris anderson rakuten kobo. The new york times bestseller that introduced the business world to a future thats already herenow in paperback with a new chapter about long tail marketing and a new epilogue. The long tail phenomenon, he argues, will reshape our understanding of what people actually want to watch or read, etc. The theory of the long tail can be boiled down to this. Why the future of business is selling less of more is a book by chris anderson, editor in chief of wired magazine.
Written by current and former surgical oncology fellows of the worldrenowned m. Why the future of business is selling less of more kindle edition by anderson, chris. This book has benefited from the help and collaboration of literally thousands of. The long tail of demand curves is getting longer, because when goods dont have to be displayed on store shelves, physical and cost contraints on selection disappear. Editorinchief of wired, chris anderson says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the. Like the smartercomic the long tail, ill keep this short and sweet. Why chris andersons long tail theory might be all wrong. Jul 08, 2008 the long tail is a book i recommend all my clients to read. If you are the publisher or author of this book and feel that the. The long tail by chris anderson books the guardian. Oct 02, 2016 the long tail summary october 2, 2016 april 9, 2019 niklas goeke entrepreneurship 1sentencesummary.
The book, anderson s first, is an expansion of his 2004 article the long tail in the magazine. Explore books by lin anderson with our selection at. The book turned out to be the scottish bestseller which encouraged her to add nine more books to the series including a novella. For school days, snow days, beach days, and every special moment in between. When so many people are wasting countless millions on ineffective marketing the long tail is the doorway to a method of marketing products or services that is absolutely free to implement. Jul 02, 2009 the long tail is a book i recommend all my clients to read. The book, andersons first, is an expansion of his 2004 article the long tail in the magazine.
The long tail by chris anderson ft business book of the. Then, in mid2005, the company massively expanded its ca. Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits mainstream products and markets at the head of the demand curve, and moving toward a huge number of niches in the tail. In his groundbreaking new book, the long tail author chris anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods newspapers, dvds, t.
The long tail is 50 websites than each have 1 customer. A year later in 2005, he was selected as the best editor of the year. The long tail theory can be applied to the film industry in terms of how films are distributed. Why the future of business is selling less of more by chris anderson and a great selection of related books, art and collectibles available now at. Jon krakauer wrote into thin air, another book about a mountainclimbing tragedy, which became a publishing sensation. When it was released in 1988, the book saw only modest. As the cost of reaching consumers drops dramatically, our markets are shifting from a onesizefitsall model of mass appeal to one of unlimited variety for unique tastes. Make it stick working successfully with screwedup people babylons ashes the unicorn project. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche consumer groups rather than one certain hit, e. The long tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy. Why the future of business is selling less of more book. The long tail theory 2006 chris andersonthe long tail theory describes how the internet has influencedeconomics, commerce and consumption. Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the high.
Anderson cancer center, this portable handbook is a practical guide to established surgical oncology principles for each organ system. Back in 2006 when andersons article was published, the new york times made an astute observation about the outcome of the long tail system which still holds true. And what happens when those things are then made available to the consumer for free. Once a professional football player, he had a number of careers including running an advertising agency, wildcatting for oil, logging at the columbia sawmill, and acting as a gunnery officer on a destroyer escort. So far, the winners in the long tail scenario arent publishers but the online booksellers and the databases that aggregate their titles, making books stranded on the dusty.
Take anderson s signal example of long tail success, british mountain climber joe simpsons andeansurvival story touching the void. Use features like bookmarks, note taking and highlighting while reading the long tail. It appeared on the new york times nonfiction best sellers list. Echter waar ik vind dat het boek ontbreekt is aan uitwerking. The book describes mainly a series of examples of the long tail in several businesses. I really enjoyed the format and presentation of the long tail that smartercomics has delivered. The long tail by anderson, chris and a great selection of related books, art and collectibles available now at. Billy and blaze spread the alarm billy and blaze books, and more on. Why the future of business is selling less of more. In the most important business book since the tipping point, chris anderson shows how the future. Chris anderson has 74 books on goodreads with 103931 ratings.